Are Online Business Systems and Internet Marketing Changing for Better Or Worse?
Anyone who has been around Internet marketing and online business systems for a few years can’t help but notice that there have been ongoing changes being made.What are some of these changes and what will they mean for Internet marketing? Have these changes made marketing online better or worse? What will they mean for you? If you would like to know let’s examine a few of these changes.
Some of these changes you may not notice right away while others have had a direct impact on the way many online marketers operate their businesses. Let’s look at a few of the changes that have occurred.
Search Engine Optimization (SEO)
Google the undisputed champion of the search engines has made changes in their algorithm’s (Algorithms are the computer methods and formulas that take your requests and convert them into solutions. These days Google’s algorithms depends on over 200 unique signals or “indicators” that enable it to figure out what you are actually looking for. These signals include things like the related keywords and keyword phrases on websites, and the relevancy and quality of content) that have knocked out many marketers websites from their holds on top search engine page rankings (serps). In February 2011 a major algorithm update that really hurt a number of websites and owners was called the Panda/Farmer update. According to Google itself this update effected up to 12% of search results.
Basically this update zeroed in on sites with weak content, sites that had to many ads and not enough quality content, and various other quality concerns. Panda rolled out over at least a couple of months.
That update really sent a lot of Internet marketers scrambling. It put them on notice that they needed to play by a different set of rules than the ones they were with using with success for years before. It was either they change their SEO tactics and methods or risk being penalized. If I remember correctly there was a sense fear and urgency throughout the Internet marketing industry. Online marketers in fear of losing business and an urgency to find out exactly what it was that Google was looking for.
If that wasn’t enough, just when Internet marketers began to get their bearings, in April of 2012 Google hit websites with another major update known as Penguin. Now this particular update was a crack-down on “Web-spam“. Penguin modified various spam elements, as well as penalizing websites that made a practice of keyword stuffing to manipulate SEO and page ranking. This update affected an estimated 3.1% of English web searches.
Throwing In The Social Media Component
In between the “Panda” and “Penguin” updates and beyond Google has continued to make changes to to the way it determines the importance of websites and where and how they will rank. Many of these changes come with no big fan fair. One of the most important of these indicators is social popularity.
The search engines now take into account the popularity of your website not only by the amount of folk that visit your website but also by using the quantity of social media connections it has. How may links to and from social media sites like Youtube, Google + Facebook, Twitter and Linkedin just to name a few helps these search engines determine the importance, popularity and authority of your websites. They capture and use these analytic s with other SEO elements, like the quality and relevance of your content and some elements that they only know to rank websites in the search engine pages.
What do changes such as this mean to Internet marketing and online business systems as a whole? How will they affect you in your online business?
These Changes For Better or for Worse?
Yes Internet marketing and online business systems are rapidly evolving but the changes and updates that have been applied so far hasn’t destroyed the Internet marketing industry or put it in harm’s way. On the contrary in many ways it has made it stronger, more vibrant, stable and user friendly. By holding Internet marketers like you and I accountable for the type and quality of content that we feed to our readers and more. These changes have put in place a mechanism that weeds out sites that try to manipulate the system for purely personal gain and offer no value and reward those sites that offer quality content, reliability, trustworthiness, and ethics that ensure the longevity and success of Internet marketing industry as a whole.
This is a major positive for each individual online marketer as well, as we use social media to interact with our counterparts from the many different sectors of this business we continue to pioneer new concepts and ideas that make our marketing methods and strategies more viable, useful and efficient.
Only by keeping up with these changes to Internet marketing and incorporating them into our online businesses systems will we reap the great benefits that they have to offer. Being willing to quickly accept, change and adapt is key to individual success.
There are many more new Internet marketing concepts, methods and strategies that effect your specific online business system or Internet business model. It’s definitely to your advantage to keep up with them, how they work and how to apply them to your specific business. Go to D.I.Y. Internet Marketers High Profit Online Business Systems for great information help advice and resources for your Internet marketing business. Also get a free special report about Internet marketing tactics for just visiting. See you there!