Want Information On Video Marketing? Check This Out
There is no doubt about it, video marketing is one of the hottest mediums out there today to help market your business online. Matter of fact many highly successful online marketers have the opinion that if you are not using this powerful marketing method you may be leaving a wealth of targeted traffic as well as major profits on the table. The problem of the matter is that a whole lot of people feel very uncomfortable about using this valuable technique to generate traffic, interest, profits and success to their businesses. If you are one of them or maybe just would like to know a little about marketing online with video then, check the following information out.
Video marketing is foreign to many people today. How can I get started? How does it work? This article has been written to provide you with tips, tricks and ideas which come from the experts in the field. This will help you get your campaign off the ground in no time.
Don’t think in terms of a single video. Think of an entire series of videos which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what’s new and you’ll grow a loyal viewer base.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
If you are new to video marketing, then your first few videos should be shorter in length, approximately two minutes long. The purpose of these videos is primarily for education purposes. Once you become more comfortable posting videos, you can then increase the video length and try some editing. However, when starting out, you need to first establish yourself as a knowledgeable professional who knows what he/she is talking about.
When it comes to video marketing, transparency and authenticity are you two best friends. No one is interested in a video where people are just reading off scripts. Try and give your videos a natural voice so that your audience can see how sincere you are about whatever it is you’re promoting.
Make sure the site that you are publishing your videos on has sharing capabilities. You want to have buttons so that users can share your content on their Facebook, YouTube, and Twitter social media accounts easily. When others can easily share your videos, you will see your traffic increase relative to the number of shares.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.
For people who are new to video marketing, try to keep your videos short. Around 30-45 seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
See? All of these simple to follow tips will ensure you have no struggle creating your next video campaign. Just find a great topic, create your video with these ideas in mind and you’ll be sure to get it done right. Keep working and you’ll be reaching astronomical goals repeatedly!
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