Backlinking For Better SEO and Internet Marketing Success
Backlinking has been a very important essential to effective SEO and Internet marketing success. However lately since Google has made changes in their algorithms that crack down on the improper uses of backlinks some questions regarding how to build backlinks properly. This article will explain enough about linkbuilding so that you will be able to use some proper methods of developing links to and from your website that will not only help your SEO, Google page rank, but also be helpful to your greatest asset to internet marketing success your website visitor.
What are backlinks?
The simple explanation is that backlinks are connections that link one website or web page to another. There are on-site links that link one of your webpages to another on your site. Then there are the links that go from your website to anther website called outbound links. Then you have the inbound link that is links that come from an outside website to your website. So we have links that are internal and external (links to and from your website).
Because it is believed that search engines like Google uses external links as one indicator to determine the page ranking of your webpages these links are of great importance for you to develop. External links pass on something called “link juice” (power to rank) that Google considers a positive vote for your website’s content from an outside source (the linking site) as being relevant to a specific web search or query.
That means that your website needs to have high quality relevant content that other sites will be willing and wanting to link to. This will ensure that your links are being built in a natural manner, something that the search engines keep their eyes on to protect themselves from folk who try to manipulate their methods and guidelines for the indexing and ranking of websites and pages.
Remember great content is not just for SEO. It’s much more important to create content that is helpful and useful to your visitors. After all it won’t be Google who is going to buy your product or service. So be sure not to “bite the hand that feeds you” so to speak. Or “rob Peter to pay Paul”. It all means the same thing and that is to create and use content that both your visitors and search engines will be happy with.
One way of doing this is using contextual links that link to outside websites that enhance your website visitor’s experience. Link to sites with valuable information relevant to the topic of discussion that will help the reader get the information they are searching for and the search engines will appreciate and reward your content too.
Now that We understand a little better about what backlinks are. What about actually getting links?
3 Backinking methods that really work and Google loves
While Google considers some link building practices like reciprocal linking schemes, getting links from unrelated no authority sites or buying links bad. Some backlinking or I should say link earning methods are very much favored because they provide value to the web searchers experience. For the sake of time I will only name 3 of these recommended methods.
- Guest Blogging
Although this method of linkbuilding has been abused by folk who share any old kind of content simply to get a link you can still be very effective if you do it correctly Sharing quality content relevant blogs with a link back to your website.
- Get Your High Quality Content Seen
Here is a great and very safe method of building links to your website. First create high quality content for your specific niche market for your website or blog, and then make a concerted effort to get other folk that would be interested in using your content to see it. That means getting that targeted traffic to your site and using a variety of promotional methods and tools to get your content seen by as many interested eyeballs as possible.
- Find Your Competitors Links
This method may take a little more effort on your behalf, but well worth it. There are very effective tools that you can use to find out from who and where your top competition is getting the links. The very same links that help them get their top search engine page ranking. Some webmasters call this
“Reverse Engineering” the competitor’s website.
Here are a few tools you can use to take a look at your top competitors’ link information:
Advanced Link Manager (paid solution)
Once you find out who your competitor is linking to and who is linking to him then you can use various methods to reach out to those folk and see if they would be interested in linking.
Something to keep in mind when your thinking about a doing a backlinking campaign. That is building links is an ongoing process because they all don’t retain their link juice for different reasons. Also use various methods of earning links to your website not just one, you’ll find that it works better for your SEO that way.
There is so much more to learn and know about how to get backlinks your website more than just one article can show. If you would like to find out more about this topic as well as get essential internet marketing advice, methods, resources and help go to High Profit Online Business Systems now.