Protect Your Google Search Engine Rankings with These 5 Effective Tips
Anyone who owns a website, blog or webpage should know how important their Google search engine rankings and results are to their overall business success. Getting things on your website correct like developing proper SEO, great user experience and valuable content that is of benefit to your visitors are all key to getting your site being ranked favorably in the Google “serps”(search engine page results). More importantly, getting that top page ranking in most cases doesn’t come easy or overnight, it takes hard work, patience and persistence. So knowing this wouldn’t it be a good idea to protect your websites from being De–indexed by Google for doing questionable practices that attempt to manipulate or cheat the “serps”? If you said yes, you’re absolutely correct. I have listed 5 practices that you should not do to protect your website from the consequences of being penalized by Google.
No matter which side of the line you stand on about Google. Whether you think they are out to get your website or making constant changes to its algorithms to create the best possible user experience, you will have to admit that they hold at least most of the good cards and we have to play the game basically by their rules. As I said weather that’s a good or bad thing for the long term success of internet marketing can be debated with both sides making valid points.
But while things are as they are its best now for you to at least stay away from practices that Google sees as deceptive to protect your websites from being penalized. It’s not hard to do.
Safeguard your website’s Google page rank and indexing by not using any spamming techniques here are your five effective tips:
1. Keep your site free of “Pure Spam”
If Google should detect that all or some of your website is using methods to manipulate it’s page ranking algorithms like cloaking (the practice of presenting different content or URLs to human users and search engines), using automatically generated websites or pages that make no sense and offer no value to the searcher, or stealing other folks content from their websites (scraping content) using “Black Hat” methods and blatantly and repeatedly breaking the rules and webmaster’s guidelines set by Google for the proper and fair use of their search engine they may penalize your site or page with a “Pure Spam” label basically means that in Google’s eyes the site is out and out junk and lacks the quality needed to be in their rankings.
Stay away from these types of “Pure Spam” practices to stay in good standing and keep your page ranking.
2. Don’t use weak content that offers no value to the visitor
If your website’s content is weak, of low quality and offers no user benefit this is a red flag to Google and should be avoided because it could not only cause De-indexing of your site or page, it could ruin your website’s reputation to those who visit your site. Using poorly spun articles, PLR content (Private Label Rights), automatically generated articles should not be used because they usually generate poor quality content. I want to say if you can find a way to use those methods and end up with unique content that is relevant and offers your reader value and benefit, more power to you, by all means do what works for you as long as Google and especially your website visitors see your content as quality content of value.
Otherwise write your own unique quality content or outsource the task to a competent professional to keep you visitors coming back to your site.
3. Don’t use redirects or cloaking
Some individuals use the practice of showing different content or information to the visitor than it does to Google. In other words they try to make Google believe the page or website is about something that it’s not. Any kind of cloaking practices are considered breaking the Google webmasters guidelines and could be cause for your site loosing it’s page ranking or being De-indexed. You can get more information on this topic right from the horse’s mouth so to speak by clicking this link. Cloaking
4. Don’t Stuff Keywords to boost Google search engine rankings
In the past putting the keyword in the content over and over to the point that the content doesn’t read naturally, sound right or make sense would be a practice that many webmasters would use to quickly move their website pages to the top of the search engine rankings. No MORE… This practice is called keyword stuffing and is looked down upon by Google. Because putting to many of the same keywords in your content will usually mean an article of low quality and no benefit to the reader because it doesn’t make sense. Don’t do it. Be sure your keywords density and placement is correct for the article or content you are creating to assure proper SEO as well as maximum reader benefit.
5. Don’t make use of unnatural links to or from your website
Another practice that is considered “Black Hat” is getting links to and from your website in artificial unnatural ways such as buying links from link farms, link exchanges and other linking schemes. The best way to stay away from being penalized by Google for breaking this guideline is to get links naturally. Deliver good high quality content on your website so that other sites will want to link to it. Share content with other webmasters for backlinks, write articles do some gust blogging on relevant sites to your niche. There are really a lot of methods you can use to get quality links to and from your website naturally. It may take a little more time but at least you won’t have to worry about Google knocking your site down.
Want to see What website’s that Google removes from it’s search results look like? Click this link!
Google algorithms are constantly changing to stay ahead of folk that use spam to try to manipulate the system; they also do it to make sure that the user is getting the best results for the things they are searching for. The thing is having your website rank well is great for your business. Protecting that ranking is very important and while there are many factors that will cause your rankings to go up and down by following the 5 tips mentioned above you will be well on your way to staying in Google’s good graces.
There is always going to be more information about how to get better Google search engine rankings. That’s simply because it’s a vital part to having success with today’s online business systems. You can get more useful help, tips, advice and very effective resources about SEO, traffic generation techniques as well as all the essential Internet marketing topics you need to know about to keep your online business a growing, profitable long term success by clicking this link: High Profit Online Business Systems