Successful Online business marketing requires that your business can supply or deliver something different or better than your competition. New Internet marketers as well as the most experienced will always want to stay on the look out for any edge or advantage that they can find. Then use that edge to make their online business stand out from the rest.
Did you know that improving your customer service could be just what you need to raise the bar for other Internet marketers in your niche? Below you will find some good reasons why you should beef up your customer service if you want to stay competitive.
It’s not uncommon for a lot of online marketers to treat the purchase of their product or service like the end of the sale. Well guess what? In this very competitive business the initial purchase is far from the end of the sale. Matter of fact, it should be the beginning of a long lasting mutually fulfilling business to customer relationship. That’s if you do it right of course.
Online Business Marketing Demands High Quality Customer Service
Now that you have a customer, here is where your superior customer service kicks in. It should actually be part of your marketing campaign, just as important as any other technique or method that you use to get a sale. The same or even more effort should go into servicing your customer. You need to make it a priority to make sure your customers are satisfied with your product or service, especially after the sale.
“There is place in the world for any business that takes care of its customers – after the sale.” – Harvey MacKay
You don’t have to wait until the customer contacts you with a problem or question. You can have your e-mail management system’s autoresponder set-up to send out a series of follow-up questions. This can be done immediately after the sale. This way your customer will see that you do care about how they feel about their purchase. They will know that you weren’t just out to part them with their money to never be heard of again. (Bad business practice).
Continue To Build a Lasting Relationship
The basic contact and support information should be sent to your customer with the purchase. immediately after this is the perfect time to continue building a lasting business relationship with your customer. You can also continue to develop a positive, reliable and stellar reputation for your company brand by asking a few follow-up questions like;
- Did you receive your successfully receive your product? (Downloadable products, digital products and software)
- Did our product or service live up to your expectations?
- Do you have any questions regarding your purchase?
- Would you recommend our product or service to others?
- How would you rate your experience with our company?
- What can we improve to make your customer experience better for you in the future?
There are of course a lot of other good, helpful questions you can ask to show your customers that you care, that you are there to help if needed.
This is also an effective tool for getting very valuable customer feedback that you can use to make needed changes in your online business. Turning customer suggestions into changes gives you that all important edge over your competition. These creative changes can leads to more customers, repeat business and customers that are loyal to your brand, willing to spread the good word.
“To my customer. I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it.”
It doesn’t end there! Try to keep in mind that the more specific the questions you ask are the better your results will be. You want to gather information that will help you improve your customer service as well as their experience for your specific business. So make sure you design and ask the questions that pertain to your specific business.
The more information you can acquire directly from your customers about their wants and needs the better relationship you will be able to develop with them.
Delivering superior online business marketing customer service is critical for your business’s success. Continue to look for ways that you can better please you customer. Remember that your customer is the boss, be able to identify their needs, and listen to what they have to say. When you do this you will always have satisfied customers as well as continued profits with return business.