To keep profits growing in 2017 will require some changes in the way we did business in 2016. New tech innovations, customer savvy and changing website ideas demand that current online business systems adapt to the constant evolution. There’s an avalanche of changing data, new information and predicted marketing trends from marketing data mills and experts.
All of that information and advice can be overwhelming for any internet marketer to digest never mind implement. How can you tell what will really work for your business and what will not? You can find relief in knowing that the basic concepts to growing website profits remain pretty much constant over time. The website ideas below will take some confusion out of your main goal, to make more website sales.
Your website maybe ranking high in the search engines and getting a large amount of targeted traffic. High search engine rankings are only good if your website design converts traffic to interact or buy. Even with high search engine rankings you visitor interaction and sales may be low. This is totally unacceptable.
4 Simple Website Ideas:
1. Make Your Website Navigation More User Friendly
Have you ever walked into a conventional brick and mortar store and couldn’t find what you were looking for? Maybe that store had an unorganized layout or no clear isle product identification system. Not only did you leave without purchasing that item, you may have never visited that store again. However, a store with a good lay out, with easy to follow directions to the product, you make the purchase.
The ease of finding what you were looking for played an important role in how you rated that stores performance. The same is true when folk come to your website. Your website should be designed to encourage users to to buy and interact, it must be effectively laid out, clear and simple. Once potential customers discover your website hard to locate what they are looking for, they’ll go and get it elsewhere. Maybe never to return to your site again.
Always maintain everything uniform on your website, professional and easy to understand. Fix any punctuation or spelling mistakes, also keep things as user-friendly as possible. You should make your web forms strategically placed throughout your site. Always make it easy for your visitor to always know where they are on your website by using breadcrumbs or something similar.
Your purchasing and checkout process should be a top priority, seamless as well as efficient. Make check-out quick and safe as possible. You can speed checkout up by reducing the number of clicks from the landing page to the checkout page. Don’t make the customers open an account prior to purchasing, and if they do, require just the information you need. Make it easy for website visitors to find cart checkout and customer support.
2. Develop Trust with the Potential Customer
Because online businesses don’t have face to face interaction with the potential customer, developing a trusting relationship is harder. Nonetheless, there are additional website ideas to show that you’re trustworthy, for example including trade body and association membership. Additionally, the showing of as many accreditation and testimonials as possible from reputable folk in your niche on your site.
You can even become a member of a community forum and provide case studies and endorsements from previous satisfied customers on the website.
Make your website as personal and transparent as possible, show real folk on your site where possible. Because there’s no face to face contact, having the human factor on the site can help develop trust.
3. Be Open and Honest Be Transparent
Being open honest and having a high ethical standard is not only one of the greatest website ideas but is critical to any business that you conduct online. It’s a major element of building a positive company brand, positive reputation and a loyal B2C relationship. Never fail to be straightforward on all prices and delivery costs, and always include any additional details which may be useful to a potential customer.
Having A FAQs page is an excellent way for you to respond to most visitor’s questions. Have an outstanding customer service department. You should definitely show your contact details, and also be easy to get in touch with. Show your potential customers that you value their contact, want a strong relationship and are easily accessible.
4. Focus on Your Target Market
It’s important to always keep focus on your potential customers, those who you will be selling your product or service to. Keep in mind that buyers are far more sophisticated than they use to be when they’re making a purchase. As a rule of thumb, consider that with an older group, you’ll only have to make them feel safe and secure. On the other hand, when selling to the younger web savvy millennial’s market it can take far more to persuade them to buy your products or services.
Be certain to evaluate your website as well as your competitors, perform customer surveys, ask feedback from your customers. Continue to interact with with your website visitors by creating a list and sending useful information. Be careful, never spam customers or potential customers, not only is it a turn off it’s illegal.
Remember that your goal is to develop a method that will allow you to understand the need, wants, likes and dislikes of your target market and customers.
5. Bonus Idea: Use A Responsive Web Design
Here is one of the best and most effective website ideas to get more traffic and sales.
The use of mobile devices has exploded over the past few years and in 2017 the numbers of folk using them will continue to grow. Make sure that your website is designed to be viewed and navigated correctly on these different types of devices. While desk top computers are still widely used recent statistics from InMobi Insights shows that nearly 60% of online usage is via mobile devices.
Making sure you have a responsive web design allows you to better meet the need of mobile device users and can positively impact traffic to your site. So, if want more traffic and sales from your website? Implement a responsive theme design to your website.
Web users typically connect to the same website from a number of devices. For instance, a prospective customer might start the investigating and searching process using a mobile device but move to a desktop computer to finish their order. By making your website responsive it will appear correctly proportioned on the variety of mobile devices being used. This will eliminate the user from having to make adjustments to view your website depending on the mobile device they are using at the time. A responsive website gives the user a more consistent user friendly experience.
Find more statistics at Statista
These website ideas are sure to improve you profits when you implement them correctly. Be sure to visit this website often. Get the most helpful online business tips, information about getting the most out of online business systems and effective resources that help you apply them to your business. Starting and growing an online business and online business reviews.