SEO Trends Are They Hurting Your Online Business Marketing Success? What You Can Do
Search engines and SEO trends change at lightning speed. Google always has something new in the works. One of the most recent terms in this maze of new information is “Semantic search”. If you are an Internet marketing business large or small it is to your benefit and advantage to understand these changing trends as well as how to adapt your business to them.
If you are like I was , a little bit confused on the subject of Semantic search and what it means to your online business system this article may clear up some questions you may be having.
First of all we all have understood that this business that we are in is inherently one of rapid change (Internet marketing). It is constantly evolving and moving to improve the overall user experience; or at least it should be.
“Anytime you find someone more successful than you are, especially when you’re both engaged in the same business – you know they’re doing something that you aren’t.” – Malcolm X
The major search engines like Google are no different. They are in business to supply information. They also want to do it better than their competition. Because of this they are constantly adding, improving and updating algorithms and the way they collect information to better understand not only what it is that the user wants but how to provide this information in an efficient, reliable and effective manner. This means that the folks using their search engine will get the specific information they are looking for in much less search time.
“Competition is a rude yet effective motivation.” -Toba Beta
Whether we agree or disagree the search engines are after all businesses and to stay competitive they must change and progress just as any other successful business.
What To Do About New SEO Trends
First, no need to panic yet. These SEO trends such as semantic search are being implemented for the progress of the online information search. That’s what the goal of Semantic search is, to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.
So whatever changes that search engines like Google do to accomplish their mission that means that the internet business entrepreneur must t find a way to keep up, stay informed and educated about what they will need to do to adapt to these changing trends to grow and be successful.
Does this mean that we will all need to become experts at SEO or rely and outsource to the professional SEOs, SEO companies, and services to be viable in these changing times?
When we examine these changing trends a little closer we will find that they provide some very effective tools that allow the small online business to compete fairly with their much larger counterparts. For instance one of these tools is Google Authorship.
What this tool dose is create a link between content that you authored and a Google+ profile (yours) that not only allows Google to place your picture next to your content snippet in the search results which is invaluable in identifying you as the author of that content, It also helps level the playing field for the smaller online business person. How? By helping more folks find your content, information and websites when a search is done. Also it not only let’s Google finds out more about your area of expertise it helps you to build your reputation as an expert in your niche to folks who want to get the best and most helpful information.
It doesn’t take a genius to accept that it takes less power to change the course of a canoe than an ocean liner. The same applies to the small Internet business compared to its larger counterparts. The smaller online business should find it easier to implement any changes needed for effective SEO, also it can be another competitive advantage when done in an efficient and timely manner.
How it will all play out in the end I guess we’ll all just have to wait and see. But until that time you can at least do these basic evergreen practices to keep your online business one that is sought after and found by your prospective customers and clients using the search engines:
- Consistently Provide relevant, helpful content and information(articles, videos, presentations, products and services) that will help those in your niche market.
- Get social, join up to and set up interesting and relevant profiles at the most active social media platforms and sights. Especially Google+ since they control the largest percentage of the search engine market.
- Participate, interact and share with others in your niche market, potential customer, client and competitors alike in forums, social communities, and groups.
- Continue to consistently build your reputation as an expert in your niche market and field so that folk will want to get hold of the product service and information that you offer. Everyone wants help from the expert!
Being able to adapt your online business to the SEO trends is critical, but it’s not difficult it just takes a little consistency, knowing what to do and staying on top of things.
I hope that you found this information concerning SEO trends helpful. Remember that you can find very effective resources, strategies, information and solutions for the most important aspects of your online business system by clicking this link