Query – The formal term for search words typed into search engines
Reddit – A popular content creation website that utilizes news and other interest links sent in by users. Users then vote to rank the link via an online bulletin board system.
Robots – Or bots –these are online programs designed to perform mass actions or one specific action, often to harvest data or phish.
RSS – Short for, or an abbreviation of Rich Site Summary, a syndication tool that turns websites into a web feed. RSS is usually used to websites or blogs that are updated daily, if not hourly to keep users in the loop. RSS means that the site owner no longer has to manually update their blog/website across several different platforms or programs, and users can receive them without hassle on their mobile or personal computer
Same Day Delivery – Overnight or same-day delivery services some ecommerce sites use, often with a small fee
Secure Socket Layer – A form of credit protection for ecommerce sites that scrambles credit card data and provides an additional layer of security specifically geared towards purchasing online
Search Algorithm – The mathematical computation that governs search engines and how they pull up websites as answers (results) to a query
Search Engine – Websites that allow users to search for information by typing queries, phrases or keywords and then use a computation to search for the most relevant answers
SEO – Search Engine Optimization or the process of creating content for websites that can easily be found by search engines using algorithms (see search engine algorithms)
SERP – Search results page or the page that pops up after a user types a keyword or phrase into a search engine. SERPs will show the links to the most relevant websites, usually with a short summary of what the websites contain. They can also return images, videos or whatever else the user has specified in the search
Server – This type of computer acts like a go-to connection to the Internet and is designed to host and power websites, as well as provide bandwidth allocation
SMS Marketing – A form of marketing that focuses on using short message service, usually through an automated system that informs customers of promotions and the like. SMS Marketing is often done in conjunction with social media marketing.
Social Media Marketing – Marketing strategies that use social media like Twitter or Facebook as a platform and rely extensively on social media’s power to create hype or buzz
Social Networking – A type of website that allows users to interact, often built on similar interests or a system of “adding” friends/other users into a private network hosted by the website
Social Networking Site – Sites that primarily focus on social networking like Facebook or Google Plus. These sites allow users to create a profile page once they sign up, add and categorize people into a network, sub networks, Circles or more.
SPAM – Bulk, automated, unsolicited email usually used as a form of advertising but now often associated with phishing
Stickiness – A concrete measurement of how long each user/visitor stays on the website and the average period of time they spend browsing content
Tags – Labels on websites or blogs that give the reader or search engines a basic idea of what the post is about
Tag Cloud – Usually a collection of tags on a website so users can navigate entries or pages according to interests or how they were tagged
Terms and Conditions – Legal terms and conditions that users agree to when signing up or purchasing from a website
Text Link Ad – A form of advertising that only uses text and is often inserted into websites, blogs or Search Engine Result Pages.
Traffic – The number of unique visitors that visit the website’s front page, and subsequent pages in a single time frame i.e. number of visitors per day or per month (unique visitors), number of hits per page or number of hits on the front page. Also known as website traffic.
Troll – A user that specializes in aggravating other users by posting irrelevant or deliberately provoking comments on message boards, forums or in the comments section of a website
Tumblr – A combination of micro blogging platform and social network that allows posting of text, audio, video and more. Users can create personal blogs and acquire followers who will see all the content posted on a Dashboard.
Twitter – A micro blogging platform that allows for quick 140 “blogs” about whatever the user wants to blog about. Twitter can be easily integrated into any website for quick product promotion and is used by many companies as a combination of promotional tool, customer service center and a way to keep in touch with customers.
Unique visitor – Someone who visits a website within a certain time frame who has never visited the site or any of its pages before. Websites are generally rated by the number of unique visitors or views they have within a day, a week or a month
URL – A web address or location of a resource within the Internet; also known as Universal Resource Location. URLs have to be unique in order to generate a hit and are often short so people will remember them.
User – Users are generally defined as people or visitors who have registered or signed up for a website/service/catalog
User curation – Websites where the content is largely user-generated. Users decide what the top content is. They do this by regularly submitting links and through systems that “vote” the links up.
Validation –The process by which a user validates his or her identity, usually by clicking on a link sent to their registered email
Visitor – Someone who visits a websites but makes no purchase or does not create an account. However, visitors often browse content and can turn into users
Vlog – a blog that consists primarily of videos uploaded by the user, popular on websites like YouTube.
Web design – A large factor in ecommerce, web design refers to the overall look and feel of a website and its ease of use, as well as how attractive it is to the average visitor
Wishlist – An Amazon.com feature that can be integrated into different ecommerce websites that allows users to add goods or services to a list of things they want/wish for
YouTube – A free to use website that allows user to upload short videos for viewing