Geo-targeting – A marketing practice that allows websites or advertisements to target customers by using their geographic location i.e. by offering special promotions for a certain state or county. This can help smaller business run ad-campaigns or large enterprises easily break down their marketing strategies by state, county or even by postal code.
.GIF – A type of image file optimized for the Internet. Often features moving or animated parts.
GUI – Graphical User Interface, or the image-heavy front-end user interface a website uses to make their website more appealing/easier for users to navigate
Hit – A unique user accessing a website – this translates online as a request from the visitor’s server to the website’s service. It is no longer considered an accurate measurement of site traffic, as multiple clicks into the website can translate as multiple hits
Hosting – Web hosts provide hosting services to clients that allow customers to place their own website on a shared or individual server. Typically this includes Internet service, data backup and the ability to store data in a data center.
HTML – Hypertext Mark-Up Language or the basic computer language used for coding or creating websites
Hyperlinks – A navigation element on any website that creates a path to another webpage, image, resource or document. Also known as link, hypertext or html link
Idle User – A user who has signed up for the website but does not spend any time on it.
IP Address (Internet Protocol Address) – A set of unique numbers that distinguish every single computer that connects to the Internet, which appears as a set of numbers and can be recognized by any website/server all over the world.
Integration – The ability of a website to use multiple platforms i.e. Facebook for comments or forums/message boards
JPEG – A type of image file primarily used online
Keyword – Words that are typed into search engines that can help find information, often as part of a query
Keyword Density – The ratio of keywords that appear on a webpage that are relevant to a search engine query. Search engines use algorithms to measure keyword density and determine whether the website is relevant to the user’s search
Link Building – A process that involves creating links to your website from other external sites. Link building is an important aspect of online marketing – the more websites link to yours, the more traffic you have
Log-in – The action of typing in a username and password to access a site or area of a website
Loop – A programming error that causes customers to end up in a loop, i.e. clicking buy and then returning to the catalog page
Mailing List – The electronic equivalent of the mailing list, often a list of customer emails that have authorized the site to send them newsletters and the like
Market Research – An aspect of ecommerce dedicated to researching online habits and preferences, as well as research
Merchant – The seller of the product or service online. The merchant may not necessarily be the website owner.
Merchant account – The account a merchant uses to transact with the merchant bank
Meta tag – A code hidden in the site’s programming that “tells” search engine what the content of the site or page is
Micro blogging – A form of blogging popularized by Twitter, which allows users to blog up to 140 characters
Mobile-enabled – A website that has been optimized for viewing for mobile or tablet users
Multi-Author Blogs – Blogs featuring more than one writer or author, often a supplement of larger websites for newspapers, universities or other media outlets. Often edited and curated by a larger group or body.
MLM – An abbreviation for multi-level marketing or a form of marketing that targets different demographics using different forms of media i.e. print, radio, TV, online, micro blogging, etc.
Mutual Linking – A process by which two (or more) websites agree to host links to each other to increase traffic
Natural Search Results – These are the non-paid or non-sponsored listings that appear on search engines, usually below the sponsored results.
Navigation – The process of moving from one part of the website to another, usually optimized and simplified to provide the best user experience.
Navigation Error – A mistake in the site’s coding that causes customers to head to a dead-end or dead area of the website
Opting-in – The process by which customers sign-up on the website or via email to receive updates, promotions and the like from the website.
Opt-out clause – A required marketing clause mandated by Federal Law that allows customers to opt-out or unsubscribe from email newsletters, email promotions and other online marketing materials
Pay-Per-Click – An online advertising model where advertisers pay the website host an amount depending on the number of “ad clicks” originating from the website
Payment Gateways – Internet services that allow access or connect ecommerce sites to Merchant Accounts and grants the ability to authorize transactions from the Merchant account to other accounts
Payment Modes – The various payment modes an ecommerce website allows for its users, such as credit, debit, bank to bank, PayPal and more
Payment Processor – Usually a third party service that processes credit card payments, bills the bank and other operating services.
PayPal – An ecommerce business and website that allows users to make monetary transactions globally by allowing money transfers via a PayPal account. PayPal links to the merchant or individuals’ credit/bank accounts and then serves as a money transfer platform
Premium Account – Usually this refers to a “paid” account (as opposed to a free account) a customer can upgrade to when signing up for a website
Pinterest – A popular website that allows users to “pin” content to topic boards or boards
Phishing – An Internet scam, usually used through email or the creation of fake websites, where culprits harvest data from customers with the intention of stealing or defrauding customers.
Platform – A computing platform usually consists of hardware and its software framework that allows a program or application to run. This is usually a complicated system that includes the operating system the hardware/software will function on and its programming language.
.PNG – A large raw image file created with Adobe Photoshop
Programming Language – The computer language used in programming that allows websites/programs to communicate instructions, often an artificial language that is math-based and logically sound i.e. HTML, Java, CSS and more.
Programming language can also affect the way a website is viewed or its performance, as different browsers interpret the language differently.
Pre-order – the option to order a product before its official release date for extra items, discounts or freebies, usually at a higher price. Often used for products arriving with a lot of hype i.e. video games, new editions of bestselling books, limited-edition figurines, etc.