Above the Fold – a term borrowed from print, any part of the website a user can see without needing to scroll down. Often reserved for breaking news or content/products the website owner would like users to focus on. Advertisers also pay more to be featured above the fold in websites that have heavy traffic.
Account – Often a personalized and unique login linked to one user for websites. Accounts are created by users in order to participate, buy or sell on a website or network. This often involves giving a valid email address and creating a personal password.
Active User – A website user who actively posts and logs in on a regular basis, makes purchases and generally has some sort of activity on the website. See idle user.
Affiliates – Websites that work or affiliate themselves with each other to form a network of similar websites selling similarly themed products of services. Also known as affiliate network, and sometimes simply as a web ring. The term web ring dates back to the early 1990s and is considered archaic.
Affiliate Marketing – Marketing strategy or model used by affiliate websites to create/generate traffic to partner websites, where the affiliate features
advertisements or links to the partner for a commission or portion of the revenue
Aggregate – A type of website that collects information from around the web and presents it online
Amazon.com – The world’s biggest online retailer, which began its incarnation as an online bookstore but quickly diversified its products
Analytics – A way to measure a website’s success through an analysis of the websites unique visitors, locations, keywords typed into search engines, links clicked etc. Used as a tool to measure a website’s performance and return on investment
Anchor Text – Words on a clickable link leading deeper into a website or out of the website. In many cases anchor text is a description of the link it leads to.
Applications – Software that can run in mobile form or be incorporated into browsers to extend the user experience or as stand-alone products i.e. Angry Birds
Bandwidth – A limit or the data that can be downloaded from a website during a certain time frame, usually a month. This is determined by your host website or your subscription and also determines the number of visitors the site can handle before it crashes.
Banners – Clickable advertisements usually featured on websites in the form of a banner – some banners feature expandable coding which allows them to “expand” when a user hovers the mouse over them
Below the Fold – The part of a website that users can only see when they scroll down, often older features, content, text or products. Some advertisers opt to be featured “below the fold.”
Bit.Ly – A website service that allows users to shorten URLs to meet Twitter’s 140 character requirement
Blog – An online journal or equivalent often featuring discussions, posts and other features. Blog is a shortened form (portmanteau) of the terms web log.
Browser – Forms of software application users use to connect to the World Wide Web. Browsers allow users to locate information, retrieve websites, images or video. Popular browsers include Google Chrome, Mozilla Firefox, Opera and Safari.
Business to business – Ecommerce that specializes in selling goods and/or services to other businesses. Also known as B2B.
Business to customers – Ecommerce that specializes in selling goods and/or services to customers. Also known as B2B.
Cache – A browser action that allows the browser to save information i.e. passwords or usernames for certain websites
Call to Action – Ad copy or written aspects of advertisement that encourage users to take action such as “Join Today” or “Buy Now”
CapCha – A popular program that tests a user by showing them an image of two randomly generated words. This is often put in place to prevent auto-signups by robot programs
Cart – An online equivalent of a shopping cart, where a user can see a list of all the items for purchase
Click through – The action of clicking on an advertisement on a website and visiting the advertiser’s site. Often used to calculate traffic (the amount of
people clicking on the advertisement) versus sales (the amount of people who actually buy once they hit the new site)
Cloud Computing – Using virtual or “cloud” cyberspace to store or house data, usually online. Also virtual infrastructure for file storage, hosting and more online
Cookies – Code incorporated into a website that saves user data and preferences for future visits to allow for faster browsing
Contextual Advertising – A marketing model that allows advertising to be customized to match a website’s content, i.e. yarn ads on a crotchet community website. Contextual advertising also relies heavily on the analysis of the demographic that visits the website or a user’s personal preferences
Cost-Per-Action – A form of Internet advertising where advertisers pay the site owner only when users complete a sale or register using the link provided on the page. Also referred to as Cost-On-Completion.
Cost-Per-Mile/Thousand – A formal calculation to show advertisers how much it costs them to show an ad 1000 times, the most common way to measure online costs.
Content Curating or Curation – The process of blogging by creating links to other blogs and content, a common feature for websites like Pinterest and Tumblr.
Conversion – The rate/percentage of customers who visit the site and actually buy. Often computed as a percentage of website traffic.
Credit – Often special site currency or credit users can exchange for monetary or product rewards, discounts and freebies. Also known as eCash.
Data center – A large building where servers are often housed and protected. Multiple services can coexist inside one data center and web hosting companies often maintain their own data centers.
Date of Delivery – The estimated delivery period of a product/good when purchased
Debit – A method of payment online using direct debit or debit card
Dedicated Hosting – A form of Internet hosting where the hosting company sets aside a single server for a specific website or an individual customer and his/her websites alone
Domain Name – The unique name or identification string websites use to establish autonomy on the web. Domain names create a virtual autonomous area specific to the control of the domain name owner – see Domain Name System or DNS.
DNS – Domain Name System or the process of assigning unique Internet Protocol addresses to domain names in order to route web traffic to the correct website. Basically the traffic controller of the World Wide Web.
Drop Shipping – A business model where a virtual merchant or retailer sells products online but does not keep a permanent inventory of the goods/products offered. Instead, the merchant accepts orders from customers via a virtual storefront, then contacts a distributor/manufacturer who then will ship the product directly to the customer.
eBay – A popular ecommerce site that uses an auction system of bidding and short time frames to sell goods
Encryption – A form of security that scrambles or encrypts user data in order to protect customer information
Ecommerce– Buying or selling products over the Internet using virtual stores, websites and more. Considered to be the sales arm of many e-businesses.
Electronic Funds Transfer –Used to refer to several methods of transferring money from bank or credit card accounts via computer. This can involve wire transfers from one bank to another, payments via debit or credit card, direct deposits or direct debit and other electronic methods.
E-newsletter – A short text and image email often used by businesses to inform customers of promotions, new products and more. Often a supplement to a subscription.
Enterprise – Used to refer to large companies or businesses or used to refer to products meant for large companies or businesses versus smaller business models
E-tailing – Or electronic retailing, where existing stores create virtual storefronts designed to sell specific goods to create a virtual mall/shopping area.
Etsy.com – a popular craft, vintage and handmade item ecommerce site, where the users also double as merchants
Exit page – The page where customers normally “drop off” or leave a website. The exit page often contains fundamental flaws or content users do not agree with
Facebook – A highly successful social network site with over 10 million active users
FAQ – Also known as Frequently Asked Questions, a list of answers to common questions new visitors to the website ask, such as the store’s return policy or shipping policies for International Orders.
Flash – Technology developed by a company called Adobe meant to interact with websites, especially for animation, video and other interactive website elements.
Flash Intro – An outdated form of Internet marketing that uses a flash video as an introduction to the website
Forum – An area of the site that uses online bulletin boards where customers/users of the website can interact, create and respond to discussions (known as threads) and ask questions or for help
Front End – The aspect or interface of the website that allows users to interact with the website features (click, drag or change objects on the websites)
Front Page – Also known as the index, often the first aspect or page of the website the visitor gets to see