Mobile marketing is the latest online business system to arrive on the Internet marketing scene. This series of articles are written to give those individuals unfamiliar with this very powerful mobile business method a little insight into what it’s about. If you want to know more continue reading this 3rd of a 4 part article series.
We have already discussed a little about what mobile marketing is, how to use it to optimize your profits as well as two basic types of text messaging, short message service (SMS) and simple mail transfer protocol (SMTP) messaging. In this third article we will move on to maximizing traffic.
Getting More Targeted Visitors with Mobile Marketing
Mobile marketing can be extremely potent when it is utilized correctly, but a majority of individuals have not a clue of the right ways to use it for the maximum income. The majority of individuals aren’t even making use of mobile marketing at all.
We mentioned in the previous article that sending direct massages is a bad idea. Getting text messages cost money and no one wants to pay for an unwanted sales message. That means that your messages should always contain something of high quality or value to offer.
When Texting Use Compelling “Subject Topics”
By opening your text messages with compelling, interest grabbing subject headings and topics you can drastically increase the amount of targeted traffic you get. Because it is the first thing an individual will see it should be compelling and interesting enough to make the recipients want to view the whole message.
Consider this part of your message as being the all important headline. Somewhat like the subject headline of an email message. It should be focused and to the point as well as enticing the reader to want to read more.
Have a Crystal Clear Call-to-Action
A clear call-to action is crucial to each and every message. Most folk don’t possess ESP and need to know exactly what it is you want them to do next. Don’t be shy, let them know exactly what it is you need them from them.
For instance if you want them to visit a specific web site direct them to do it by saying so. If you want them to give you some information about themselves ask for it. Maybe you want them to visit your place of business, tell them to stop by and tell them where you are, and how to get there. If you need them to respond to your text message, actually tell them to do it!
Leaving out or forgetting to include a call-to action in your text message and promotional information will kill your campaign. Don’t Leave it out!
Stimulate Viral Buzz
Mobile marketing is a very effective online business system for creating a viral or perpetual campaign. By having a unique, valuable, and awesome product or service to offer you can advise individuals to tell other folk they may know about it with pride.
You will be surprised at how many people will text a message to a friend about something great they have heard about. Remind them to do it. This will definitely create a viral buzz to your campaign so that you get all you can from your online business system and campaign.
We are getting close to the end of this series of articles dealing with the mobile marketing online business system. I hope that you have picked up some useful or valuable information here.
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