Some form of marketing has been around probably since the start of society. Humans have always used some sort of method to to persuade others to trade or buy products and services. People have really changed a lot over the years, so has the way we market products and services. The approaches of marketing and advertising have evolved and advanced, and marketers have become a lot more effective at contact methods and getting their message seen and heard. Where those new contact methods and old time marketing principles that people have always used meet we now call e-marketing.
The Wikipedia states that “The beginnings of digital marketing technology can be traced back to the 1980´s, when computers became sophisticated enough to store huge volumes of customer information. For a brief moment, no one knew what would happen in digital marketing, but by the 90´s it all became clear.
The history of marketing is to a large extent a product of Internet´s history as markets have adapted to keep abreast of changes and keep up with the way the major Search Engines rank web pages”. This simply means that e-marketing exists because of computers becoming capable of performing better. They are also able to keep track of huge amounts of customer information.
What is e-Marketing?
To put it in a nutshell, e-marketing or electronic marketing is the applying marketing principles and methods by way of electronic media channels and a bit more precisely the Internet. e-marketing, internet marketing and online marketing are considered to be the same and often compatible.
E-Marketing is the method of marketing, promoting and advertising a product, service or brand by means of the internet. It consists of both direct response marketing and indirect marketing basics. It works with a variety of online business systems to assist in connecting companies with their customers and potential customers.
By such a definition, e-marketing entails all of the actions a company performs using the internet for the exact purpose of bringing in new customers, keeping existing customers and growing its company name and brand identity.
Why is it important?
Simply stated when e-marketing is done the right way it is more effective than traditional marketing methods in a majority of different areas especially the ROI or return on investment.
No matter whether you run a traditional brick and mortar business or want to establish one online the internet is a powerful as well as essential tool. By using this platform you can connect with folks all around the globe. It has literally changed the way business to customer relationships are created and managed.
Advantages to e-Marketing
Now that we understand a little bit about what e-marketing is, let’s take a look at some of the advantages that makes it not only a powerful platform for promoting products and services but also a wise decision for any business to do so.
We already know that the growth of the internet has made it possible to do business locally as well as globally. That in itself is a powerful benefit but there is much more for instance:
Low cost to do business
It doesn’t take a lot of money to start and keep up an e-marketing presence. All you really need is a website or blog, some web-hosting (a place for your site to live) plus a domain name. Compared with starting and running a traditional brick and mortar business that will take a very big investment.
It is not unheard of to actually get an online business going for $50. or less. You can get some content management systems or blogging platforms along with themes and plugins needed to get started for virtually no cost at all. Even if on a tight budget you can still locate free hosting or begin by using social media site pages to market your product or service.
In this day and age where pollution, and over use of earths natural resources is a problem, e-marketing can be a powerful helper to a greener earth friendly planet. Using the internet to do business allows internet marketing companies to eliminate things like carbon footprints. It also allows reducing the amount of employees as well as allowing some to work from the comfort of their homes. It assists with saving on utilities such as heating, and water along with the costs of transportation. While the majority of business is completed electronically and saved on servers it, makes it possible to save on paper as a result cutting down wasted valuable resources.
Open for business 24/7
Doing business on the internet will allow for your products or services to be on the market 24 hours a day 7 days a week when you want them to. An online business could very well make money even while you’re sleeping. This approach offers customers the chance to examine your products and services anytime they want to day or night.
Because of this an e-marketers business can work for them on auto-pilot steadily bringing in traffic, creating leads, and making sales.
Wide open interaction and contact
The online marketplace provides a powerful platform for finding and contacting customers and potential customers. They will not only have a way to contact you using various systems like your support desk, Twitter, Facebook, and email that you want to use, they will be able to locate your business online in minutes if not seconds.
Making use of various kinds of contact tools is an incredible strategy to reinforce your business to customer relations. This tends to make you appear a lot more reliable, trustworthy and professional. In addition, it helps you grow customer satisfaction and loyalty as a result of your ability to do transactions faster, smarter and better.
Because of e-marketing your products and services are no longer confined to only those who are in the vicinity of your business. The Internet makes the whole wide world of people your potential customer. Folk from all over the globe now have access to your services and products.
Now anyone with a connection to the internet is able to check out products and services from any place in the world. It also provides consumers with the chance to buy your products that normally might have been out of reach to them. They can do it in a matter of a few clicks of their mouse.
So as you can see there are many benefits to using Internet marketing techniques to promote products and services online.
Set-Backs of e-Marketing
On the other hand, there are as with everything, down sides to e-marketing that you will want to bear in mind. Not to give up the idea of using it as a method for promoting your products and services, but to shed some light on some things that you may have to be aware of so you can plan ahead for success.
- One of the main negatives with e-marketing may be the shortage of confidence and trust of the potential customer, the reason being that many bogus promotions, and and advertisements on the web have turned out to be scams or frauds. This is an aspect that corrupts the image and reputation of quality and honesty for online companies.
- One more down side is that even though the payment gateway systems in use by e-marketers have improved over the years some folk still don’t trust the security and reliability of such systems. There are also thousands of folk who constantly try to beat the online marketing companies by using false identities to make orders.
- Internet connections can be slow or lost. When companies build sites that are not user friendly and don’t maintain them links can be lost and broken causing potential customers to leave the site with no thoughts of ever coming back.,
- One of the most powerful sales triggers in marketing for products is the ability to see as well as touch it. Marketing online takes away the buyer advantage of seeing how a product actually looks or feels. The only thing they have to go by is maybe an image and description of the product the marketer supplies to rely on before they buy it. Because of this, e-marketers must count on giving a strong product satisfaction guarantee that allows the returning the product for a complete refund to help in the sales.
So, after weighing both some pros and cons of e-marketing I’m sure you will agree that it is still a worthwhile undertaking. It is still a must in your business model today to stay competitive in your chosen market. To find out more about internet marketing methods, techniques and how you can start an online business or apply them to a business you already have please click this link to get grab this free special report now. Also, visit this site regularly for e marketing news, information, useful resources and help.