Attraction Marketing A Powerful Marketing Strategy That Boosts Your Business
There has been a lot of buzz in the Internet marketing world about attraction marketing. A lot of folk are trying to find out about this topic. Their asking questions like what is it? Does it work? If it does, can I use it in my specific business? Maybe you would like the answers to some of these questions, if so you’ve found the right place to get some answers.
First of all the easy explanation of what attraction marketing is. It’s a low cost, highly profitable and highly effective marketing technique that uses the Internet to locate and bring potential customers to you. Unlike conventional marketing where loads of money is invested in locating customers, with attraction marketing those customers will come to you. Sounds fantastic right?
With attraction marketing the customer comes to you because they’ve heard you have a product or service that can benefit them. By time the visitor comes to you they’re already interested in whatever it is you have to offer.
There’s more, this marketing tool will work for any type of business or niche market. When it’s applied correctly it’s highly effective and will deliver long term positive results for your business.
Now I guess you must be asking, how do you do it? How can I use this online business system in my business? You will be glad to know that there are only three basic easy to implement elements that run this dynamic process. Let’s look at them briefly.
You may already be using attraction marketing in your business and don’t even know it.
Your Potential Customer Locates You Online
The effectiveness and beauty of attraction marketing is that you get folk to come to you. So the first step is to make it easy for them to find you online. You are going to do this in a number of different ways.
- Have a well-designed, information based website where you can interact with your visitors and let them know that you have a product or service to offer.
- Use article directories to get your useful information distributed around the Internet. Article directories not only get well optimized content quickly and highly ranked but they allow other webmasters to pick up you content for publication as well as boost your website’s search engine page rankings by giving you powerful backlinks.
- Use social networking sites to build a network of people interested in your product or service. Start with creating an interesting effective profile letting people know what you’re interested in (your niche) so that they join your group or community. Be sure to socialize with people and extend your networks by using your friend’s networks. There’s great information about how to best work social networking sites.
Getting Permission Make Contact
- All Internet marketers should be aware of the laws against sending unsolicited emails to people you don’t know (spamming) but getting a communication going between you and your website visitor (potential customer) is critical to attraction marketing.
- You can do this effectively and properly by adding an opt-in form on your website to capture leads and sign-ups to your e-mail list. It’s easy to do. Or you can make use of other lead capture tools like the renegade and marketing merge.
Now for the last step email them your offers
- Assuming that you have got permission you can begin sending emails just remember there is a specific way to sending emails to folk on your list. The main thing is to make sure that your initial emails are full of relevant informational, useful content of value that will benefit the reader. No sales ads!
- It really matters what you put in your emails to make this strategy effective. The most important thing is to tell them what to do next. You should also create interesting subject lines so that your emails will be opened and not deleted.
- Be personal with the reader use their first name in the email where applicable. Remember your trying to build a relationship of trust.
There is a lot to learning to write effective emails but I’m sure you have the idea.
That’s it attraction marketing in a nutshell , of course there are many more variations and methods you can use to attract potential customers to your website, matter of fact you probably use some of them right now.
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